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HomeDigital PrintingTechnoSport Brings Street-Game Motifs to MILLENOVA Activewear

TechnoSport Brings Street-Game Motifs to MILLENOVA Activewear

16 July 2026: TechnoSport has launched MILLENOVA, a new activewear range that turns familiar Indian street games into graphic details, colour stories and clothing aimed at both training and daily wear.

At a Glance ….
– The “Childhood Moves” theme references Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot.
– Range includes T-shirts, gym vests, crewnecks and mock-neck tees.
– Launch coverage places the entry price at INR 350; current pricing and stock vary by style and channel.
– The collection is being sold through TechnoSport’s website, marketplaces, brand outlets and selected offline stores.

The collection uses childhood play as a design cue rather than as a costume theme. TechnoSport says embroidered motifs, chest graphics and a retro colour palette bring the references into contemporary athleisure. Teal, woodland grey, midnight blue, ash and yellow are among the shades cited in launch material.

According to TechnoSport, selected styles use MATPIQ for a softer hand feel. The launch material also cites TechnoCool+ for cooling and quick drying, TechnoGuard anti-microbial treatment, UPF50+ sun protection, anti-static properties and odour control. These are company-stated product features rather than independently tested claims.

TechnoSport’s live MILLENOVA collection page includes filters for those technologies, but it also displays a wider product catalogue rather than a clearly separated list of launch styles. That makes individual product pages the better source for current specifications and prices.

The company is positioning MILLENOVA for workouts, casual use, travel and outdoor activity. This pushes the range beyond a single sport and toward everyday athleisure, with a locally rooted visual theme.

The street-game references are the collection’s differentiator. TechnoSport says the games informed its artwork and motifs, while fabrics and silhouettes were selected for movement and daily use.

According to TechnoSport, MILLENOVA was developed through its vertically integrated manufacturing capabilities. The launch material does not include independent performance-test results for each garment, so buyers should check individual product pages for fabric composition, technology labels, availability and final price before purchase.

MILLENOVA is listed on TechnoSport’s online store. The brand says it is also available through e-commerce marketplaces, exclusive outlets, general trade and select offline retailers across India. Availability can vary by location.

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