U. S. Polo Assn. Launches Iconic Legends Campaign to Strengthen Its Leadership Position in India
30 August 2023: U.S. Polo Assn., the official brand of the United States Polo Association and Arvind Fashions Ltd. have announced two major business milestones in India: the iconic Legends marketing campaign and new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.
Polo Assn. has launched an exclusive brand-specific website uspoloassn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited brands portfolio to go live with an exclusive brand website. Currently, the brand is listed on all leading online platforms and NNNow.com, the official brand store and digital destination for Arvind Fashions Limited.
“Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said J. Michael Prince, President and CEO of USPA Global Licensing, the company that manages and oversees the U.S. Polo Assn. brand.
“With revenues nearing INR2,000 crore, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories,” saidKulin Lalbhai, Vice Chairman and Non-Executive Director of Arvind Fashions Ltd.
www.uspoloassn.in / www.arvindfashions.com
